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Serial entrepreneur Mike Michalowicz introduces a revolutionary behavioral approach to accounting, flipping the traditional formula to: Sales - Profit = Expenses. Similar to how using smaller plates can help with effective weight management, Michalowicz demonstrates that taking profit first and using what’s left for expenses can turn cash-draining businesses into highly profitable ventures.
Packed with real-life case studies, actionable step-by-step guidance, and Michalowicz’s trademark humor, this game-changing roadmap empowers entrepreneurs to build the profitable business they’ve always dreamed of.
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Hardcover: 224 pages
Publisher: Penguin US; Reissue edition (22 May 2017)
Language: English
ISBN-10: 9780735214149
ISBN-13: 978-0735214149
ASIN: 073521414X
Product Dimensions: 15.7 x 2 x 23.6 cm