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The reality is that most startups fail, but many of these failures are avoidable. The Lean Startup introduces a groundbreaking approach that is transforming how businesses are created and how new products are developed and launched around the world.
Eric Ries redefines a startup as any organization committed to building something new in the face of extreme uncertainty. This definition applies equally to a solo entrepreneur working out of a garage and to a team of seasoned executives operating within a Fortune 500 company. Despite their differences, what unites them is a shared mission: navigating through the haze of uncertainty to uncover a clear and sustainable path to business success.
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ASIN : 0307887898
Editorial : Crown Currency; First Edition (13 September 2011)
Pages : 336 ISBN-10 : 9780307887894
ISBN-13 : 978-0307887894
Dimensions : 5.77 x 1.09 x 8.53